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Why Exhibit?

Exhibiting in the right trade-only event, like ASRW | NACE | CARS, is the most cost-effective and economical decision of your marketing efforts, connecting you face-to-face with thousands of key automotive service and repair professionals at one time, in one place.  It's the ultimate forum for demonstrating new products, emerging technologies, networking opportunities, and leading education among the automotive service and repair industry.  

AS A PROSPECTIVE ASRW | NACE | CARS EXHIBITOR, DID YOU KNOW:

TRADE SHOWS RATE HIGH ON THEIR EFFECTIVENESS
When it's about your bottom-line, tradeshows accelerate sales efficiencies by bringing your target audience to you, creating time for you to see MORE customers in one place, at one time.  Consider these figures:

  • 90% of decision-making attendees rate trade shows as their most valuable source of purchasing information and the
         most effective way to see new products

  • Approximately 85% of attendees have not been called on by an exhibiting company’s representative,
    [making them truly new prospective customers]. *

  •  77% of attendees find at least one new supplier at a show

  • 50% of show leads that result in sales do not need an additional sales call to close

  • Tradeshows can reach potential buyers 7 - 8X faster than traditional field selling techniques.

    Tradeshows:  a 4-D EXPERIENCE...
    SEE     the product live.  TOUCH the product. LISTEN to the buzz.  LEARN how it can help you.

    *from an online article published by Soest & Associates Total Tradeshow Services

    •   

    VALUE-ADDED BENEFITS
    Our commitment to your success extends long after you sign your booth space contract - we are dedicated to making sure you have a great event by providing all exhibiting companies with a full promotional campaign and numerous options for inviting your customers:

    • Exhibit Hall Passes
      Included with your booth space is an electronic buyer invitation, which allows you to email an invitation with an embedded registration link directly to your customers via your CONNECT exhibitor portal. You can invite as many customers and potential customers as you'd like, at any time. 

    • Complete Advertising Campaign
      The ASRW| NACE|CARS advertising campaign expands 15+ industry publications leading up to the event and a total circulation exceeding 1.5 million impressions (not including pass-along readership).  We advertise in such publications as Motor Age, Jobber News, Auto,Inc., SSGM, Undercar Digest, Transmission Digest, Hammer & Dolly, Parts and People, and more!

    • E-Marketing
      Robust Website:  ASRW | NACE | CARS recently remodeled its show websites for a more robust online experience, including video archives of key events from 2010, up-to-date industry news, and a community section to keep members in touch with the industry and show news throughout the year.  www.CARSevent.com  and www.NACEexpo.com are sites for all seasons - not only will you be able to catch up on new show details, place orders for your booth set-up, users will have access to the latest industry news and events, stronger search capabilities and more!   
      Email Campaigns:  Extensive email campaigns will go out to multiple targeted groups with nearly 350,000 cumulative impressions targeting the industry.       

    • Social Networking
      Join our conversations on Facebook, Twitter and LinkedIn - if you have a new product or service, let us know so we can include it in our social networking efforts!

    • CARS CONNECT
      Continue conversations through CONNECT, our exclusive online "matching" and networking system that allows you to communicate with regsitered attendees before, during AND after the show!  It's an ideal avenue for finding new customers and setting appointments with them.  Available approximately 4-6 weeks prior to the event - exhibitors are notified via email when CONNECT is open.

    • Direct Mail Campaign
      ASRW | NACE | CARS has a vast attendee campaign dedicated to bringing thousands of buyers to the show. We create multiple custom, direct mail pieces and distribute them to  thousands of prospective attendees around North America.

    • Press Campaign
      Before the show opens and after the show closes, we promote exhibiting companies and show developments through press releases, distributed to top trade publications. Our post-show press release summarizes the show.  Our 2010 press campaign included more than 25 press releases to key contacts within the industry's press.       


     

     


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